Chummy Tummy
Introducing a fresh, healthy take on one of the most family-friendly, easy to-go meals: lunchboxes!
GRAPHIC DESIGNER Florencia Evangeline
MOTION ARTIST Aditya Mahatma Putra
ACCOUNT MANAGER Dyataftiani Mevilia Vutri Pratama
COPYWRITER Anastasya Susanto


As you can definitely tell by its name, Chummy Tummy explores the many possibilities of exciting, gut-friendly meals. The tagline ‘Chi Le Ma?’ is a form of affectionate greeting used among mandarin-speakers which directly translates to ‘have you eaten?’

Our showcase of funky colors, peculiar graphics, and, ultimately, even quirkier copies—all convey the joyful experience you’re about to encounter at Chummy Tummy.



Well, what can we say? At the end of the day, it’s definitely better to go with what’s chummy to your tummy. We hope you have as much fun going through this project as we did crafting it!