“Death is not the opposite of life but a part of it.
Death ends a life not a relationship.”

When we talk about death, Muslims believe ‘real life’ occurs in the afterlife when it becomes eternal. Buddhists believe the occurrence of tumimbal will happen as soon as someone passed away. Christians believe death is a turning point to an eternal life when it becomes more impeccable. Religions had always taught us that death is a new beginning of an eternal life.

However, from the psychological point of view, the uncertainty that death gives can evoke an unpleasant feeling to people. Responding to this phenomena, it is essential to view life and death as two sides of the same coin forming a complete cycle of human existence. To remember and to be remembered are natural human needs.

With that in mind, cemetery therefore should not be eerie. Instead, cemetery can act as a sanctuary. It can be a medium to re-connect with the loved ones that has left us. Taman Sentul is hereby present as a site with multiple dimensions. It is a place the provides a space for restitution and contemplation. The way the space enables the co-existence of various functions strengthened its position as a site of importance to those visiting.

To represent the timeless relationship, frangipani inspires the graphic element of the brand identity. The natural life cycle of hummingbird that reminds us that we don’t ever die also inspires the spirit of our identity. Beyond than just becoming a mere memorial park, Taman Sentul becomes a sanctuary that nurtures relationships, honors the afterlife, and provides a space for contemplation.