Creation Phases

We believe in a meticulous design process. Here, we divided ours into 3 particular steps to ensure all are aligned from end-to-end.

Fundamental
Study

Brand Audit
Target Audience
Cultural Context
Competitive Landscape

Concept
& Design

Brand Identity Concept
Naming & Narrative
Visual & Nuance Direction
Creative Masterplan

Implementation
 

Visual Identity System
Creative Strategy
Brand Experience
Collaterals

Go to Works

Ambarrukmo
Ambarrukmo
Batavia Cove
Batavia Cove
Batavia PIK
Batavia PIK
Bukit Timah
Bukit Timah
Chummy Tummy
Chummy Tummy
Komodo
Komodo
Locus
Locus
Merene
Merene
Pantjoran Chinatown
Pantjoran Chinatown
PON Papua
PON Papua
Realfood
Realfood
SMev
SMev
Sokola
Sokola
The Springs
The Springs
Utopia
Utopia
V20 Summit 2022
V20 Summit 2022
Ambarrukmo breathes, speaks, and listens to the beating heart of Nusantara. It stands proud in the city of Yogyakarta as a gateway to Javanese heritage.
It’s time to re-imagine the public spaces by turning it into a meaningful five-senses experience.
To honour our ancestral legacy and memorializing the glory, hence, the new Batavia was born—Batavia PIK.
Food is the gateway to many of life’s blessings. It tells untold tales, it ignites the spirit, it lights up wary hearts. Thus is the story behind Bukit Timah’s authentic dining experience.
Introducing a fresh, healthy take on one of the most family-friendly, easy to-go meals: lunchboxes!
What is an island but the purest reflection of its inhabitant's past, present, and future tenses? What is a traveler but a meaning-seeker? What is luxury without sustainability? Komodo aims to redefine travel through authentic, responsible experiences of an in-depth journey of its natural beauty and culture.
A curatorial space for fashion enthusiasts to embrace and celebrate the joy of collaboration.
Jakarta is packed—both literally and figuratively. Long days and even longer nights eventually creeps in after a while. When the exhaustion settles and rest is of utmost importance, Merene comes in.
Celebrating the history and heritage of Chinatown goes beyond what the eyes can perceive. The heart of Peranakan culture lies in its festivity—and its love of life itself.
As one of the most awaited events nation-wide, Pekan Olahraga Nasional XX signifies a turning point in the history of Indonesia.
The pandemic showcases humanity at its most vulnerable state. Despite its aftereffects, this global phenomenon strengthens the bond we share as humankind. It shows the length of how willing we are to find new ways to connect and delight in each other’s presence even more than ever before. Through our collective trials and tribulations, kindness perseveres.
Committing to a more sustainable future goes beyond than just producing fewer carbon emissions. By breaking the boundaries of a regular EV, SMev aspires to be at the forefront of a movement towards a more sustainable future that doesn’t care only for the environment but also attempts to empower the community.
Our special collaboration with Sokola Institute to celebrate the diversity of education inspired by the situated knowledge of Indigenous Peoples.
Reserved for the passionate minds to grow the seed of their dreams into a fruitful reality, The Springs is a space to enter a new season of life at the heart of Jimbaran.
The sheer passion and commitment towards a sustainable harmony between nature and technology have brought us here. As we move forward, may we collectively inch closer and closer towards Utopia.
With more than 50 inspiring panelists attending from all around the world, V20 2022 Summit celebrates what it means to hold our values at the center of our day-to-day life.

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